PR for corporations, notably publicly traded companies, focuses on maintaining a positive corporate image,
Systematic process of collecting, analyzing, and interpreting information about a market, including its consumers, competitors, and overall industry
This practice involves contributing content to external websites, sharing insights, and establishing authority within a specific niche.
Successful branding aligns with business goals, resonates with the intended audience, and contributes to the overall reputation.
Effective marketing involves identifying and meeting customer demands, utilizing digital and traditional channels, and continuously adapting strategies
Key components of a marketing strategy include defining the target audience, identifying unique selling propositions, setting clear objectives, and selecting the most suitable marketing channels.