Laura Geller Makeup has become a trusted name in beauty, known for its high-quality, user-friendly products, especially beloved by women with mature skin. Founded by makeup artist Laura Geller, the brand has redefined beauty standards by focusing on effortless, natural looks that bring out the best in every age. From its iconic “baked” formulations to its emphasis on inclusivity, Laura Geller Makeup continues to stand out in an ever-evolving industry.
The Brand’s Origins and Mission
Laura Geller launched her makeup line in 1997, aiming to create cosmetics that anyone could use easily and that would work for a variety of skin types and tones. Her experience as a professional makeup artist and her understanding of everyday women’s needs inspired her to create a line that prioritized both quality and simplicity. Geller’s goal was to make makeup easy, enjoyable, and accessible for everyone.
Innovative Baked Makeup Collection
One of Laura Geller’s most distinctive contributions to beauty is her Baked Makeup Collection. Developed in Italy, these products begin as creams and are baked on terracotta tiles for 24 hours, resulting in a smooth, velvety finish. This process not only enhances pigmentation but also allows for longer wear. Popular products in the line include:
Balance-n-Brighten Foundation: This color-correcting foundation provides a natural, flawless look with a weightless feel. It’s a fan favorite for its even, radiant coverage and is especially popular among those with mature skin due to its ability to blend seamlessly without settling into fine lines.
Baked Blush-n-Brighten: Known for its beautiful marbled pigments, this blush creates a luminous glow that flatters all skin tones. The baked formula gives a buildable, natural finish, perfect for adding a pop of color and radiance.
Makeup for Every Age
Laura Geller Makeup has become a champion for inclusivity, especially focusing on women over 40. Unlike many brands that primarily market to younger demographics, Laura Geller Beauty highlights the beauty of mature skin. The brand’s campaigns feature women of all ages, celebrating aging as a beautiful, natural process. This dedication to serving and empowering mature women has earned the brand a loyal customer base.
Must-Have Products
Apart from its baked line, Laura Geller also offers other beloved products, such as:
Spackle Primer: A collection of lightweight primers that preps the skin for makeup, ensuring a smooth application and long-lasting wear. With formulas tailored for hydration, mattifying, or color correction, Spackle is a staple in many makeup routines.
Kajal Eyeliners: Known for their creamy, blendable texture, these eyeliners offer intense pigmentation that stays put throughout the day, perfect for creating both subtle and bold looks.
The Legacy of Laura Geller Makeup
Laura Geller’s brand is more than just makeup—it’s a movement that inspires confidence and beauty in every age group. With its focus on high-quality, easy-to-use products, and a commitment to celebrating all ages, Laura Geller Makeup continues to set a standard for inclusivity and effortless beauty.
Whether you’re new to makeup or looking for products that cater to your evolving beauty needs, Laura Geller offers a range that supports your journey every step of the way.