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PRODUCT BENEFITS:
- Improves the appearance of thinning hair
- Nourishes the scalp
- Helps reduce product & oil buildup
INGREDIENT HIGHLIGHTS:
- COPPER TRIPEPTIDE-1: A small protein composed of the three amino acids (protein building blocks) to facilitate a clean and hydrated scalp barrier.
- CAFFEINE: Helps to promote thicker and healthier looking hair.
- TEA TREE OIL: Works to reduce and prevent excess oil buildup on the scalp and in the hair follicle.
- AMINO ACIDS: Help to strengthen hair, fight frizz and reduce breakage for overall hair health.
HOW TO USE:
- Use once daily, morning or night. Shake well before use.
- Apply 1 ml of Scalp Serum directly to dry or towel-dried scalp wherever results are desired.
- Massage into your scalp and let it soak in. A slight tingling sensation may occur.
Scalp Serum Words & Terms to Avoid
- Prevents Hair Loss / Causes Hair Growth: Topical solutions cannot claim to cause physiological changes to the body/hair/scalp.
- Real Ingredients: Instead, use clean or science-backed ingredients
- All-Natural/Natural
- Green Ingredients
- Organic
- Fragrance-Free: Instead, use “Synthetic Fragrance-Free”
- 100%, Always, Never (avoid claims that can’t be proven)
- Dandruff, Alopecia and other medical conditions: Because none of Divi’s products are drugs, we cannot claim that our products help/cure/treat medical conditions.
- Clinically Studied / Clinically Researched (as it relates to our products): Many of our ingredients are science-backed and clinically researched/studied, but our products clinical trials are still in the works!
- Increases blood flow/blood circulation: This is another physiological change we cannot claim
- Physiological Changes: Do not talk about biological changes to the body and its function. Rather, focus on things that can be seen/felt. Example: Do not say “reduces hair thinning.” Instead, say “improves the appearance of thinning hair.”
- Penetrates/Gets into hair follicles: We cannot say that our topical solutions get into the follicles or penetrate the skin. This is a drug claim.
- Postpartum Hair Loss: We cannot say or imply that our products fix/reverse postpartum hair loss. Instead, talk about the look and feel of your hair and confidence that people can gain.
- Causal claims: Try to soften claims with “may help” or
“can promote” - Competitor claims: Unless it is 100% proven, do not make claims that Divi products are better than others (especially calling other
brands out by name.) Any time we say we are better because we have X, Y, Z, it implies that other brands don’t—and if they actually do have those traits, they can involve the FTC. - Hormones: Do not talk about hormones in relation to Divi’s products
